The Times gets more tech

My colleagues graced the doors of Edelman's new swanky offices yesterday evening for Fullrun's Talking Shop. Whether it was the pull of The Times or the reduced tickets, PRs turned out in force to hear Jonathan Richards, Lilly Peel and Mike Harvey talk about their day-to-day experiences, likes and dislikes and recent developments at The Times.

The good news for tech PR is that Mike Harvey’s appointment as the US tech correspondent is a clear signal that The Times is planning on running more technology stories going forward.

Takeaways from the event included the issue of embargoing, when to do it, how much notice to give and equally the faux pas made by PRs. To all those non-digitally minded, 0.01AM means 0.01AM, and will go up online at that time. If you don’t want the story to run until the morning’s paper - say that.

Highlight of the evening - Will Sturgeon forgetting that he worked for Lewis PR and proclaiming that he was from Silicon. Will, I assure you it was "with" you and not "at" you!