Word Up
Today's news tells us that Chambers have released their 11th edition dictionary which includes words such as credit crunch and carbon footprint. How delightful. More nothing phrases, created by companies to capture media attention, are beginning to be recognised as worthy of being passed on to generations to come.
I had to restrain myself yesterday from commenting about Dell's creation of the Digital Nomad, something Richard Millington seems to think is wonderful. I appreciate what he is saying in terms of their creation of an online community, but why not call it what it is, the remote workers forum? Oh right, because that isn't as catchy and the media won't write about that....
I refer you back to my very first post on this blog.
Yes, it is good to have catchy phrases which grab the headlines, but they don't actually mean anything. There are often arguments about how bad text speak or "txt spk" (I think) is becoming, imagine if they put LOL in the dictionary (if they have and I missed that then OMG WWYT!!! - translation on request). In my opinion allowing nothing marketing phrases to actually permeate our dictionary is just as bad.
Plain English Campaign - I salute you!
I had to restrain myself yesterday from commenting about Dell's creation of the Digital Nomad, something Richard Millington seems to think is wonderful. I appreciate what he is saying in terms of their creation of an online community, but why not call it what it is, the remote workers forum? Oh right, because that isn't as catchy and the media won't write about that....
I refer you back to my very first post on this blog.
Yes, it is good to have catchy phrases which grab the headlines, but they don't actually mean anything. There are often arguments about how bad text speak or "txt spk" (I think) is becoming, imagine if they put LOL in the dictionary (if they have and I missed that then OMG WWYT!!! - translation on request). In my opinion allowing nothing marketing phrases to actually permeate our dictionary is just as bad.
Plain English Campaign - I salute you!
Labels: blog, chambers, dell, plain english, richard millington
posted by SUSE AND THE CITY at
09:10
2 Comments:
Hiya, thanks for the link!
You're right, it is a community for remote workers, but calling it wouldn't have been as catchy and less people would join?
So can you blame Dell for creating something a little more cool and catchy? Surely creating a community that people want to be part of is what marketing is about?
The term, Digital Nomads, has been around for a while mind. The Economist ran a huge feature on the topic a few months ago. D
Fair enough...it's still naff though! :-D
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