Forget G4 (if you even know who they are anyway) it's all about G1

Google has finally launched G1 in conjunction with T-Mobile. It's a very different strategy to the launch of the iPhone with O2 and one that, I think, will get more people excited. Ok, so it doesn’t look quite as flashy as the iPhone - in my opinion - but I have to say I'm more keen to get my paws on this bad boy.

One of the most interesting things about it is that it is going to bring debates about mobile advertising into focus. I'm not a big fan of excessive advertising - who is? - but I can appreciate it if it's going to reflect in reduced costs for me. If it's anything like the Gmail advertising - scarily targeted by picking out key words from emails in your inbox - then I don't really have a problem with it. With companies like Phorm leading the way in targeted advertising that won't jeopardise your personal information, G1 may well be a winner.