PR and marketing in a 2.0 world - what does it mean?

Web 2.0, social networking and peer2peer and online communities: What does it all mean for business? Some agencies sat back thinking it was a fleeting trend that would die overnight. Some people thought FaceBook would have an RIP written over its head a long time ago and as for Twitter – why would someone be interested in my inner thoughts throughout the day?

Luckily, we realised a while ago that there is a variety of emerging valuable communications tools for the business world. And, these mediums are getting stronger. So strong, that they will have a profound and lasting impact on the business world, internal and external communications and the way brands work.

So, we decided to release an eBook uncovering the mysteries that surround the online world and the changing methods of communications in the PR world. My favourite a chapter is on online communities, it touches on the reorganisation of the business and the economy. Check it out here.