Google Goggles

An excellent new app from Google launched today - Mail Goggles. No longer will we be the victim of drunken late night emails! Hoorah. An old manager of mine is one person who might be especially pleased with this news as I seem to remember her attempting to rekindle a flame with a journo contact via drunken email after a work night out!

While new applications are all very well, there are some really good ones already in existence that many people don't take advantage of. It never fails to surprise me how many people don't have spell check set up on emails as standard. In PR we are all about creating the right impression and spelling is no small part of this.

Forget G4 (if you even know who they are anyway) it's all about G1

Google has finally launched G1 in conjunction with T-Mobile. It's a very different strategy to the launch of the iPhone with O2 and one that, I think, will get more people excited. Ok, so it doesn’t look quite as flashy as the iPhone - in my opinion - but I have to say I'm more keen to get my paws on this bad boy.

One of the most interesting things about it is that it is going to bring debates about mobile advertising into focus. I'm not a big fan of excessive advertising - who is? - but I can appreciate it if it's going to reflect in reduced costs for me. If it's anything like the Gmail advertising - scarily targeted by picking out key words from emails in your inbox - then I don't really have a problem with it. With companies like Phorm leading the way in targeted advertising that won't jeopardise your personal information, G1 may well be a winner.