I love to hate you...
Sally Whittle posted recently on “Things journalists hate #1: The invisible PR”
I see her point. It must be incredibly frustrating when you need to get certain information by a certain time in order to do your job. Why don’t people provide even the most basic contact information? I’m continually asking clients to ensure they have some form of contact for Lighthouse on their sites and more often than not the email format clientname @ lighthousepr.com will usually get you a quick response from any one of the team.
Now, not wishing to start a row, but I’ve got a “Things PR’s hate” of my own. The past couple of weeks I have mostly been suffering from the effects of “The disappearing journalist”. We’ve all been there. You get hold of a journo and make your well thought out and tailored pitch. They love it (of course) and (with some too-ing and fro-ing over time and date) a meeting is set up. Magic
One fully briefed and psyched up client later and...no answer from journalist. Now everyone’s schedule changes and in this industry it is a last minute saloon at times. But does it hurt to drop a quick email or make a quick call to let us know? Otherwise we end up hitting redial for three hours until we find out what happened…and then have to set it up all over again…
There you are, rant over. Off to staff a briefing - I hope!
I see her point. It must be incredibly frustrating when you need to get certain information by a certain time in order to do your job. Why don’t people provide even the most basic contact information? I’m continually asking clients to ensure they have some form of contact for Lighthouse on their sites and more often than not the email format clientname @ lighthousepr.com will usually get you a quick response from any one of the team.
Now, not wishing to start a row, but I’ve got a “Things PR’s hate” of my own. The past couple of weeks I have mostly been suffering from the effects of “The disappearing journalist”. We’ve all been there. You get hold of a journo and make your well thought out and tailored pitch. They love it (of course) and (with some too-ing and fro-ing over time and date) a meeting is set up. Magic
One fully briefed and psyched up client later and...no answer from journalist. Now everyone’s schedule changes and in this industry it is a last minute saloon at times. But does it hurt to drop a quick email or make a quick call to let us know? Otherwise we end up hitting redial for three hours until we find out what happened…and then have to set it up all over again…
There you are, rant over. Off to staff a briefing - I hope!
posted by SUSE AND THE CITY at
01:04
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