"I carried a watermelon"

Spotted today:

The producers of the stage show Dirty Dancing are running the competition to end all competitions. the first 10 people to carry a watermelon into the Aldwych Theatre on Monday 4th August at 10am - National Watermelon Day (of course) - will win free top price tickets for the show that night.

A fan of Dirty Dancing or not - what a great way to promote National Watermelon Day. If the boss will let me out I'll be there!