Forget G4 (if you even know who they are anyway) it's all about G1

Google has finally launched G1 in conjunction with T-Mobile. It's a very different strategy to the launch of the iPhone with O2 and one that, I think, will get more people excited. Ok, so it doesn’t look quite as flashy as the iPhone - in my opinion - but I have to say I'm more keen to get my paws on this bad boy.

One of the most interesting things about it is that it is going to bring debates about mobile advertising into focus. I'm not a big fan of excessive advertising - who is? - but I can appreciate it if it's going to reflect in reduced costs for me. If it's anything like the Gmail advertising - scarily targeted by picking out key words from emails in your inbox - then I don't really have a problem with it. With companies like Phorm leading the way in targeted advertising that won't jeopardise your personal information, G1 may well be a winner.

Bad Apple

An interesting move by Apple this week has seen them launch the MobileMe blog. This is effectively a way for Apple to update users of issues and fixes to the Mobile ME "cloud computing" offering that launched two weeks ago and has gone, by all accounts, from bad to worse.

Blogs are increasingly being recognised as a great form of communication between a company and its customers, but this has largely been with a view to spinning out positive stories. It'll be interesting to see if Apple's move is strong enough to counter the negativity in the general media.