Bad Apple

An interesting move by Apple this week has seen them launch the MobileMe blog. This is effectively a way for Apple to update users of issues and fixes to the Mobile ME "cloud computing" offering that launched two weeks ago and has gone, by all accounts, from bad to worse.

Blogs are increasingly being recognised as a great form of communication between a company and its customers, but this has largely been with a view to spinning out positive stories. It'll be interesting to see if Apple's move is strong enough to counter the negativity in the general media.