Wednesday, 22 October 2008

What recession?

Doom and gloom all over the shop means there is plenty of talk about how to survive the recession, no matter who you are. Sally Whittle has posted some tips for how journalists and Steve Earl offers his tips for PR's here.

It can all be a bit much sometimes, my tip is - find the news behind the recession. I've had a great week so far at lighthouse talking to journalists about the real stories of the moment, completely avoiding all talk of the financial crisis. It has actually proved a really good time to introduce some of my cleints to some of the traditionally harder to reach media as they are just so keen to talk about something other than the economic climate.

And on my positive note I will leave you all for a short time while my husband and I venture off to Las Vegas to make the most of the strong GBP, staying at the Bellagio and betting it all on BLACK!

Recession, what recession?

See you in a week!

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