The future is Tweet for PR in the Blogosphere

My colleague returned from her morning jaunt to KMP’s Future of PR Technology Seminar Twittering about blogs and all things Web 2.0. Sounds like I missed a treat. I’m looking forward to getting the full low down from her.

There were keynotes from
- Bill Daring of KMP on PR 2.0 and the social media release
- Paul Fabretti of KMP on corporate blogging
- Stuart Bruce of Wolfstar on the growth of social media with the realms of PR

It sounds like they spoke the truth - the way we consume media is changing and as a part of that, the way we create, disseminate and digest news is as well. Like it or not, as a PR, I'm going to have to change too!

It sounds like the key message really was use it or lose it. PR agencies, especially in the tech sector, can no longer afford to be blasé about the role of social media in PR. It must be seen as an integral part of the programme. Those who aren’t willing to take the plunge are likely to suffer the consequences, especially in this belt-tightening economic climate.

Ye have been warned!