The dangers of sexy surveys

Rory Cellen-Jones didn't think much of the news today (we think from uSwitch) that Granny's like Gaming.

The debate has also worked its way on to twitter with a few journo's slating flaky surveys - they've even slating the PR for trying to light-heartedly defend the survey - ooh er!

Not that I blame them. Yes, surveys have been the source of many a successful campaign for us (like this lovely one for a client) and, let's be honest, there is always a certain level of assumption with the stats as you are looking at a portion of the population, not the whole of the population. However, there is a fine line and in order to maintain credibility it is important that we don't cross it.

Note to self - no sexed up surveys!